Comparison
DunningDog vs Paddle Retain
Formerly ProfitWell Retain — dunning within Paddle's ecosystem. See how DunningDog compares on features, pricing, and ease of use.
DunningDog
Automated payment recovery for Stripe
$49/mo
Flat rate, starting price. No take rate.
- 7-day free trial, no credit card
- One-click Stripe setup (<5 min)
- Pre-dunning card expiry alerts
- Custom email sequences
- Real-time dashboard & analytics
Paddle Retain
Formerly ProfitWell Retain — dunning within Paddle's ecosystem
5% take rate + $0.50/transaction
Percentage of revenue (bundled into Paddle fees)
- Merchant-of-record: Handles tax, compliance, payouts
- ML-powered smart retry timing
- Cancel flow with discount offers
- Bundled with full billing platform
Feature-by-feature comparison
| Feature | DunningDog | Paddle Retain |
|---|---|---|
| Automated dunning emails | ||
| Pre-dunning (card expiry alerts) | ||
| Smart retry logic | Stripe native | ML-powered |
| Custom email sequences | Limited | |
| Cancel flow surveys | ||
| Slack/Discord alerts | ||
| Works with Stripe (no migration) | ||
| Custom branding | Paddle branded | |
| REST API access | Paddle API | |
| Real-time recovery dashboard | ||
| CSV export | ||
| Flat-rate pricing (no take rate) | ||
| Free trial (no credit card) | ||
| Soft/hard decline classification | ||
| No vendor lock-in | ||
| Tax handling included |
Why teams switch from Paddle Retain to DunningDog
No take rate: Flat $49/mo vs 5% of all revenue
Keep Stripe: No migration, no vendor lock-in
At $50k MRR, Paddle costs $2,500/mo vs DunningDog's $49/mo
Full control over branding and customer experience
Setup in 5 minutes — no platform migration needed
Only pay for what you need: focused payment recovery
Common concerns with Paddle Retain
5% take rate on ALL revenue — not just recovered
Requires full migration away from Stripe
Complete vendor lock-in to Paddle ecosystem
Limited email sequence customization
No standalone dunning — must adopt entire platform
Paddle-branded checkout experience
Who is each tool best for?
Paddle Retain is for businesses willing to migrate their entire billing stack to Paddle as merchant-of-record. DunningDog is for Stripe-based businesses that want powerful dunning without changing their payment infrastructure or paying a revenue percentage.
Pricing comparison
| Plan | DunningDog | Paddle Retain |
|---|---|---|
| Starting price | $49/mo | 5% take rate + $0.50/transaction |
| Pricing model | Flat rate, no take rate | Percentage of revenue (bundled into Paddle fees) |
| Free trial | ||
| Annual discount | From $41/mo | Varies |
Ready to recover more revenue?
7-day free trial. No credit card required. Setup in under 5 minutes.