Dunning is the process of communicating with customers about failed payments and encouraging them to update their payment method. It's named after the historical practice of demanding payment for debts.

How many email steps can I configure?

The Starter plan supports 3 steps, while Pro and Scale plans support up to 20 steps. Most successful sequences use 3-5 emails over 7-14 days.

Can I customize the email content?

Yes — you can set custom subject lines and the emails automatically include your company branding (logo, name, accent color). On Pro and Scale plans, you get full email branding customization.

What happens when a payment is recovered mid-sequence?

DunningDog automatically stops the sequence as soon as the payment succeeds. The customer won't receive any further recovery emails.

Dunning Automation

Manual dunning is slow, inconsistent, and impossible to scale. DunningDog automates the entire dunning workflow — from detection to recovery — with customizable email sequences that run 24/7.

Max sequence steps

24/7

Automated recovery

<5 min

Setup time

Engineering hours required

Manual dunning doesn't scale

Most SaaS teams either ignore failed payments or chase them manually with one-off emails. Neither approach works at scale.

Writing and sending dunning emails manually takes hours per week
Inconsistent timing — delayed emails reduce recovery chances dramatically
No personalization or branding in generic payment failure notifications
Building a custom dunning system takes weeks of engineering time
No visibility into what's working — are emails being opened? Are payments recovering?

Fully automated dunning sequences

DunningDog handles the entire dunning workflow automatically. Configure your sequence once, and it runs 24/7 without manual intervention.

Multi-step sequences

Configure up to 20 email steps with custom timing, subject lines, and messaging. From gentle reminders to urgent escalations.

Branded emails

Your company name, logo, and accent color. Customers see a professional email from you — not a generic payment notice.

Smart timing

Set delays from 0 to 720 hours between steps. DunningDog stops the sequence automatically when the payment succeeds.

Secure payment links

Every email includes a unique, expiring payment update link. Customers can update their card without logging in.

How it works

Create your sequence

Choose the number of steps, set timing between emails, and customize your messaging.

Customize branding

Add your logo, company name, and accent color to make recovery emails look like they come from your brand.

Activate and go

Enable your sequence and DunningDog starts running it automatically for every failed payment.

Monitor results

Track recovery rates, see which steps are most effective, and optimize your sequence over time.

The math is simple

A SaaS with $50k MRR typically loses $2,500-5,000/mo to failed payments. DunningDog recovers 50-70% of that — $1,250-3,500/mo back in your pocket for just $49/mo.

That's up to 35x return on investment.

Frequently asked questions

What is dunning?: Dunning is the process of communicating with customers about failed payments and encouraging them to update their payment method. It's named after the historical practice of demanding payment for debts.
How many email steps can I configure?: The Starter plan supports 3 steps, while Pro and Scale plans support up to 20 steps. Most successful sequences use 3-5 emails over 7-14 days.
Can I customize the email content?: Yes — you can set custom subject lines and the emails automatically include your company branding (logo, name, accent color). On Pro and Scale plans, you get full email branding customization.
What happens when a payment is recovered mid-sequence?: DunningDog automatically stops the sequence as soon as the payment succeeds. The customer won't receive any further recovery emails.

Ready to stop losing revenue?

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