14 days
Advance warning
#1
Prevention > recovery
0
Failed payments prevented
24/7
Continuous monitoring
Why recover when you can prevent?
Traditional dunning tools only react after a payment fails. By then, you're already in recovery mode and the clock is ticking.
Reactive dunning starts after the damage is done — the payment already failed
Each failed payment risks the customer relationship and increases churn probability
Customers may not see recovery emails in time, especially with spam filters
The recovery window is short — after 7-14 days, most failed payments become unrecoverable
Prevention costs nothing; recovery costs time, emails, and sometimes the customer
Proactive prevention, not just recovery
DunningDog identifies at-risk subscriptions before they fail and takes action to prevent the payment failure entirely.
Expiring card detection
Scans all active subscriptions for credit cards expiring within 14 days.
Proactive customer alerts
Sends branded emails asking customers to update their card before the next charge — preventing the failure entirely.
At-risk subscription tracking
Dashboard view of all subscriptions with expiring cards, including their MRR value.
Seamless with recovery
If a payment still fails despite pre-dunning, the recovery sequence activates automatically as a safety net.
How it works
Continuous monitoring
DunningDog scans your Stripe subscriptions daily for cards approaching expiration.
Pre-dunning alert sent
Customers with expiring cards receive a branded email with a secure payment update link.
Customer updates card
One click, new card details, done. The subscription continues without interruption.
Failure prevented
The next charge succeeds on the new card. No failed payment, no recovery sequence needed, no churn risk.
Frequently asked questions
- What is pre-dunning?
- Pre-dunning is the practice of contacting customers before their payment fails — typically because their credit card is about to expire. It prevents the failure from happening in the first place.
- How is pre-dunning different from regular dunning?
- Regular dunning reacts to a payment that already failed. Pre-dunning is proactive — it identifies at-risk subscriptions and contacts customers before the failure, resulting in better outcomes and customer experience.
- Does pre-dunning work alongside recovery sequences?
- Yes — pre-dunning is the first line of defense. If a payment still fails despite the pre-dunning alert, DunningDog's recovery sequence activates automatically as a safety net.
- Is pre-dunning included in all plans?
- Yes — pre-dunning card expiry alerts are included in every DunningDog plan, starting from Starter at $49/mo.
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